Have you wondered about the names of our AW15 women's boots and shoes?
One of our main aims was to emphasize the change of season in our campaign shots.
Plus, we wanted to have a bit of fun along the way, so we decided to use a kite as the main prop in our photo shoot.
For the names, we looked to famous people with connections to kites...some fictional and some history makers!
'Franklin' refers to Benjamin Franklin, who utilised a kite to prove his theory on electricity.
'Poppins' is a reference to Mary Poppins and the famous song in that movie 'Go Fly a Kite'.
While lastly 'Rushmore' due to Wes Anderson's epic flick of the same name. Where the main charactor Max Fisher is the proud leader of the Kite Flying Society.